Quick Guide to Hosting International Events in Doha
In 2015, the total number of international competitions that took place in Doha was 55, but a total of 89 high-quality competitions were hosted in the country. Considering that only 43 events of the same caliber took place in 2014, Doha is turning out to be a hotspot sporting host in the Asian continent. Apart from inviting participants from countries that would uplift the status of the events, successful event managers must also promote the area as a tourism hub. This is so that every type of audience is captured in the event. There are people who are especially interested in the events, but others are equally as mesmerized with the crowd that comprises of people from around the world.
Among the most significant sporting events are the boxing qualifiers for the 2016 Olympic Games. This is just a tip of the iceberg since there are also events that will be hosted for the younger athletics like the inaugural Asian Youth Athletics Championships as well as the opening of the International Association of Athletics Federations (IAAF) Diamond League season. There is definitely a lot that needs to be done in terms of preparation for such events because of tapping into the market that will be available over the duration of the events.
Most economies of the world grow due to income generated within its borders, but Doha has the advantage of growing from the outside. To tap into the full extent of this, digitizing the whole event should be considered as a global marketing strategy. If everything about an event can be accessed online, then it means people from different places have access to information and virtual automation of services.
While it is in the public domain that certain events will be held over certain duration of time, there are still laws and regulations that govern the organization based on the nature of the event, location, and interference with the normal operations of business in Doha. The proper licenses have to be obtained, and procedures as concerns security made to ensure law and order during the period.
Hosting an international event in Doha is not a task that can be successfully carried out by a single entity. There is need to involve different stakeholders, even those who do not seem to have a direct impact on the event to ensure its success. The greatest prerequisite to success is proper planning and since Doha is not new to hosting significant global events, it may be shocking but true, that they get better over time.