4 Secrets behind Email Offers You Should Know About
Email marketing for fashion brands has become a common medium of communication, as well as an effective tool for marketing. With more businesses coming to understand its impact in driving sales, email offers are gaining popularity with both retailers and consumers.
Email offers can impact consumer behavior so much so that the offers can convince customers to purchase goods both online and on-site, even if the customer had no intentions of making a purchase. These powerful marketing tools have also helped retailers gain a deeper understanding of what consumers want today.
For email offers to work effectively, they must be crafted properly to ensure that they have the desired effect of driving sales and improving customer engagement. Here are secrets behind email offer you should know about:
Only open emails with a strong subject line
It should not come as a surprise, but since the subject line is one of the first things that you encounter, it should be strong, powerful and contain all the necessary information about the offer. If this is not immediately apparent to you, you should probably not open the email because it will probably be a waste of your time.
Try and open offers that use your name
Email offers that have your name on the subject line should be considered because they are personalized, which means that they will probably resonate with you as the client. In essence, if a business or brand is not willing to go the extra mile for you, it is probably not worth checking out their offers.
Since email offers have become prevalent and habitual, it is essential for you to pick the best ones and the ones that are tailored to your needs to avoid overcomplicating the process.
Most email offers are percentage based discounts
Most of the offers and discounts that are made via email marketing are percentage based. This means that they include small incentives such as 10% off or a large discount geared at improving sales.
If the email offers that you receive are 50%+, such offers are designed to liquidate merchandise that is taking too long to sell or is too old to sell. You can apply easily to these discounts for the best deals.
You can position dollar value offers as credit
Dollar value offers can be positioned as credit, which makes it easy to redeem the offer. For the most impact with dollar offers, you should pair a dollar offer with a minimum purchase to enjoy the best-discounted rates.