Encash on the curve of Social Messaging to boost company sales
Social media has overtaken a lot of other aspects of online marketing considering the fact that it gives huge results in a short span of time compared to Search Engine Optimization, Out Bound Marketing and In Bound Marketing among many others. There was a time when all profiles, pages and brands started their social journey on platforms but did not know exactly what they were doing but since 2015 things have become clear. The new phase of the social world is known as "social messaging" which you might have heard of. Social Messaging is becoming increasingly popular for people to turn to a private mode rather than actually engaging with social media.
In comparison with current market trends online of the year 2014, there was a huge flux wherein engagement and ROI was high compared to the year 2015 where organic engagement is just a figure in the air. To tackle this and gain on the current situation, we recommend that you follow some of the tips we have mentioned below in order to see changes with your social media strategy and improvement in sales and numbers.
- Use the Facebook Ad Manager (Business Manager) to craft advertisements to a small level in order to get the best audience. Keep in mind that you will have to keep a good budget for this because the right audience will cost you much higher but is sure to pay of on the long run as the "right people" on social media will automatically be "active" as your "organic influencers.
- Twitter Advertising in Qatar has not reached the maximum level but has increased over the past 5 years although not many social media marketing companies and agencies focus on offering Twitter Advertising as a service.
- Snapchat tops the list of most and daily used apps in Qatar specifically, which makes it a viable platform to advertise but the sad fact is that Evan Spiegel (CEO of Snapchat) has kept the bar quite high at $175,000 as a minimum. If you would like to tap the market by creating Ads on Snapchat, be sure to get in touch to discuss.
- Send out email newsletters to your database once in a week about "information they would like to read or know about" depending on your business model because it keep the media world active. On the other hand, if you are in the media business, send out press releases and update blogs at least once a week as minimum although the good posting time frame would be 1 blog per day talking about different topics every time.
Since the day, WhatsApp Messenger hit the 1 billion mark last February, things have actually tossed and turned creating a huge effect on other social media platforms. Mark Zuckerberg, after purchasing Instagram and then WhatsApp has not laid back but steamed on the world of Virtual Reality because that's the next phase of social media technology we will be sure to see by the last quarter of 2017.
Four most popular messaging apps that need to be taken note of are Facebook Messenger, WhatsApp Messenger, QQ Chat and WeChat which have a wider community base as per 2016. Apps like Snapchat, Instagram, Periscope, Vine came into the picture later and starting growing. If you are a company based here in Qatar, you should start taking advantage of the rising trend of social messaging this year.